Troas at the 85th Intermoda International Fashion Fair in Mexico – Expanding into the Latin American Market

From July 21 to 24, 2026, the 85th Intermoda International Fashion Fair was held at Expo Guadalajara in Mexico.

As the largest fashion business exhibition in Latin America, this edition brought together over 1,000 brands and 600 exhibitors across more than 1,600 booths, with participants from 24 Mexican states and 14 countries. The four-day event was expected to attract over 30,000 professional buyers,

representing a 10% increase from the previous edition.

Troas attended this year's Intermoda at Booth 2112, showcasing a comprehensive range of products including:

• PVC Coated Fabric: including Taffeta/Pongee/Oxford/Nylon based

• PVC Film

• EVA/PE/PEVA Film

These products are widely used in rainwear, outdoor garments, tents, umbrellas, bags, and backpacks — closely aligning with the fair's coverage of apparel, textiles, footwear, accessories, and bags.

Trends at Intermoda

Nearshoring emerged as a central theme at this edition of Intermoda, with sustainability also drawing significant attention.

As the most important fashion business platform in Latin America, Intermoda provided exhibitors with an efficient channel to reach regional buyers directly.

Troas' Latin American Market Presence

This participation in Intermoda marks an important step in Troas’ expansion into the Latin American market. The booth received professional buyers from Mexico and multiple Latin American countries, with in-depth discussions on technical specifications, application scenarios, and cooperation models for PVC coated fabrics and functional films.

With 20 years of experience in PVC coated fabric production, Troas‘ product portfolio covers PVC coated fabrics (taffeta/pongee/oxford base), PVC film, EVA film— widely used in rainwear, outdoor garments, tents, umbrellas, bags, and more.

This exhibition not only deepened Troas' understanding of Latin American market demands but also established an initial cooperation network for future expansion in the region.

Looking Ahead

As the most important fashion business platform in Latin America, Intermoda provides Troas with a direct window to reach Latin American buyers.

Troas will continue to monitor market developments in the region, serving global customers with quality products and stable supply.

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